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Devices running Windows Phone 7 Series software won't hit store shelves
until later this year, but Microsoft recently offered a peek into the
upcoming OS at its MIX10 conference for developers and Web designers.
The latest version of Microsoft's mobile platform promises to deliver a
radical shift, with a new focus on features like social networking,
the Web, and gaming.
The new mobile platform comes not a moment too soon, as
Microsoft looks to shed its image as an also-ran in the mobile space.
Metrics firm comScore recently reported that, of the 42.7 million
smartphone users in the United States, Windows Mobile user adoption had
dropped by four points from 19.7 percent to 15.7 percent between
October 2009 and January 2010. During that same period, Apple gained
just 0.3 percent to maintain its 25 percent marketshare, while Google's
Android grew by 4.3 percent to take 7.1 percent of the U.S. market.
Research In Motion's Blackberry devices are still the most popular
mobile devices in the U.S., claiming 43 percent of smartphone users.
The new mobile OS has several features designed to combat those
shrinking numbers. For example, the Windows Phone 7 experience will be
tightly integrated with popular Microsoft products including Xbox, the
company's highly popular gaming platform; a new version of Microsoft
Office for mobile devices that includes OneNote and SharePoint
Workspaces; and Windows Live Web-based services like Hotmail and Windows
Live.
Microsoft will also place a greater focus on hardware by
forcing manufacturers to ship Windows Phone 7 devices with just three
physical buttons: Home, Search and Back. Device makers will also be
prevented from changing the Windows Phone 7 user interface, and all
handsets must have capacitive touch and multitouch capabilities.
Microsoft's announcements during MIX10 were targeted at
third-party application developers, but the company's talks revealed
even more about how Windows Phone 7 users will interact with their
phones. So without further ado, here's what's going on with Windows
Phone 7.
Windows Mobile Apps now with Apple-y
goodness
Applications for Windows Phone 7 will be able to take advantage
of some of the same frameworks that iPhone Apps can, including an
accelerometer for motion control, location-based services, multitouch,
camera and microphone, and push notification.
Push
Notification? Uh-oh...
You guessed it multitasking fans, Microsoft has taken a few
ideas from the iPhone playbook with Windows Phone 7, and lack of
multitasking is one of them. Just like the iPhone, Microsoft's OS will
only allow third-party applications to run one at a time (with the
exception of Microsoft's core Windows Phone 7 apps, called hubs).
Instead, it will offer push notification, which lets a server send
information to a mobile application, like an instant messenger or
e-mail program, as opposed to having the app run in the background and
then regularly call the server for updates.
Microsoft has left the door open for multitasking to come to
Windows Phone 7 Series in the future, according to Wired, but right now
the company is too concerned about extending Windows Phone 7 battery
life to allow it. Likewise, there are rumors that the iPhone may get
multitasking with the next iteration of the iPhone OS.
Marketplace
Windows Phone 7 owners, unsurprisingly, will get their Windows
Phone applications from a brand new Windows Phone Marketplace. The new
store will be the only channel to get apps onto your Windows Phone,
and Microsoft, just like Apple, will have to approve all applications
before they become available in the Marketplace, according to
Information Week.
One interesting addition, however, is that Microsoft's
Marketplace will feature a 'try before you buy' option. There aren't
many details on how that will work, but Phone Arena is reporting the
length of the trial will be left up to the developer.
Software Development Kit
Microsoft isn't calling it an SDK, but (just like the iPhone)
Windows Phone 7 developers will be able to download a suite of
"comprehensive tools" to help them develop mobile applications.
Developers will have to pay $99 a year to be part of the Windows Phone 7
development program, and for the moment developers will be limited to
offering a maximum of 5 applications in the Marketplace
.
Windows Phone 7 third-party applications also won't be able to
run as native applications on the new mobile devices. Instead,
developers will use the Silverlight runtime environment and games will
use the XNA Game Studio.
Apps, apps, and more apps
Just like any other mobile platform, the success of Windows
Phone 7 may come down to the apps. Microsoft says many familiar mobile
applications will be coming, including the Associated Press,
Foursquare, Seesmic, Sling Media, Shazam and more.
Check out PCWorld's sneak peek at Windows Phone 7 apps for
more details.
So what do you say? Are you looking forward to Microsoft's
newest mobile platform, or is Windows Phone 7 Series too late to the
mobile party for you to care?
